At work, in the absence of data, we will fall into the trap of letting an individual voice drive decisions. The voice is often accompanied by a bigger title or perceived expertise or a louder approach that enables them to “be heard” and get their way to win the decision. Why does this happen? Because without data preference and opinion determine what actions are taken (or not taken).

Data helps eliminate this approach leading to better outcomes. #discovery #data #decisions #datadriven